I LUV LDN
Guidebook/scrapbook
(2012 - 2019)

I LOVE LONDON is an eight-year project that explores the city of London as a major tourist
destination, showing some of the most commonly visited tourist hotspots and the visitors that
frequent them. The project touches lightly on areas such as consumerism within the capital,
including retail, cuisine, souvenirs and waste generation.

An ever-evolving city, a city being constantly 'fixed', we take a look at frontages and facades
both old and new; at what is being torn down and the buildings that are erected in their place.

Also shown and documented are what parks and recreational areas are made available within the
city for both tourist and locals alike; the beauty of them as a whole in opposition to what is often
regarded as a deeply crowded and congested city.

I LOVE LONDON is presented as an alternative style to the traditional form of guidebooks; spread over 96 pages, it includes ephemera scattered and dotted at various places throughout. These items include a fold out mini London map and underground tube map, facsimiles of various stage shows, a set of 1st class stamps, random newspaper clippings, mock travel visa amongst other things of interest. Included in the wallet at the back of the guidebook will be, 2 postcards, a print, a polaroid, valid Oyster travel card along with a few other bits and pieces.